2019 Accredited Online Sports Management Degrees

Quick Facts
Accreditation: Institutional
Degree Levels: Associate, Bachelor's, Master's, Doctoral, and Certificate
Avg Tuition: $23,841
Avg Salary: $61,111

Find an online degree in sports management using our comprehensive list, which includes 173 programs and 95 colleges. Some outstanding options are highlighted in our list of best online master's programs in sports management, which are ranked according to tuition rates and alumni salaries provided by PayScale.

Prospective students looking for online sports management programs are encouraged to look for degree programs that are offered by accredited institutions. Accreditation is an indication that a program is of excellent quality and is a requirement for those who plan to apply for federal financial aid.

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Comprehensive List of Accredited Online Schools - Sports Management Degrees ( 94)

Partner School
Partner School
Full List Accreditation Annual Tuition Recommend Rate
Full List (94)
Adams State University HLC $13,467 100% (1 review)
40 Programs, 2 Master's in Sports Management (view all)
  • Master of Arts in Coaching
  • Master of Arts in Sport Management
Adelphi University MSCHE $40,492 Add Review
16 Programs, 3 Master's in Sports Management (view all)
  • Master of Science in Sport Management
  • Master of Science in Sport Management - Collegiate Athletic Administration
  • Master of Science in Sport Management - Sports Marketing
American Public University System HLC $6,600 71% (141 reviews)
417 Programs, 4 Master's in Sports Management (view all)
  • Master of Business Administration - Sports Management
  • Master of Science in Sports Management
  • Master of Science in Sports Management - Coaching Theory and Strategy
  • Master of Science in Sports Management - Sports Administration
American University MSCHE $30,246 100% (2 reviews)
61 Programs, 1 Master's in Sports Management (view all)
  • MS in Sports Analytics Management
Arkansas State University HLC $10,927 33% (3 reviews)
61 Programs, 3 Master's in Sports Management (view all)
  • MS in Sport
  • MS in Sport Administration
  • MS in Sport Administration- duplicate
Bryan College-Dayton SACS COC $11,328 Add Review
20 Programs, 1 Master's in Sports Management (view all)
  • Master of Business Administration - Sports Management
California University of Pennsylvania MSCHE $23,434 79% (14 reviews)
105 Programs, 4 Master's in Sports Management (view all)
  • Master of Science in Exercise Science and Health Promotion: Rehabilitation Science
  • Master of Science in Sport Management Studies: Intercollegiate Athletic Administration
  • Master of Science in Sport Management Studies: Strategic Sport Analysis
  • Master of Science in Sports Management Studies: Sport Management
Campbellsville University SACS COC $12,204 50% (2 reviews)
64 Programs, 3 Master's in Sports Management (view all)
  • Master of Arts in Sport Management
  • Master of Arts in Sport Management - Administration
  • Master of Arts in Sport Management - Marketing
Canisius College MSCHE $15,466 100% (2 reviews)
25 Programs, 1 Master's in Sports Management (view all)
  • Master's in Sport Administration
Clemson University SACS COC $20,446 100% (2 reviews)
24 Programs, 1 Master's in Sports Management (view all)
  • Master of Science in Athletic Leadership
Concordia University - Nebraska HLC $9,395 0% (1 review)
39 Programs, 3 Master's in Sports Management (view all)
  • M.S. in Athletics Administration - College Athletics Administration
  • M.S. in Athletics Administration - Dual Concentration
  • M.S. in Athletics Administration - High School Athletics Administration
Concordia University - Texas SACS COC $9,750 100% (1 review)
40 Programs, 2 Master's in Sports Management (view all)
  • Master of Arts in Sports Administration
  • Master of Education in Sports Administration
Concordia University - Wisconsin HLC $10,542 67% (3 reviews)
109 Programs, 1 Master's in Sports Management (view all)
  • MBA - Sport and Entertainment Business
Concordia University-Irvine WASC WSCUC $7,914 0% (1 review)
29 Programs, 2 Master's in Sports Management (view all)
  • Master of Arts in Coaching & Athletic Administration
  • Master of Science in Coaching & Athletic Administration
DePaul University HLC $19,689 100% (1 review)
85 Programs, 1 Master's in Sports Management (view all)
  • MS in Sport, Fitness and Recreation Leadership (Non-Thesis)
Drexel University MSCHE $33,996 60% (5 reviews)
296 Programs, 5 Master's in Sports Management (view all)
  • Master of Science in Sport Coaching Leadership
  • Master of Science in Sport Coaching Leadership - Custom-Designed Concentration
  • Master of Science in Sport Coaching Leadership - Lacrosse
  • Master of Science in Sport Coaching Leadership - Rowing
Eastern New Mexico University-Main Campus HLC $12,408 100% (3 reviews)
64 Programs, 1 Master's in Sports Management (view all)
  • Master of Science in Physical Education - Sports Administration
Fairleigh Dickinson University-Metropolitan Campus MSCHE $23,298 Add Review
35 Programs, 4 Master's in Sports Management (view all)
  • Master of Arts in Student Services Administration - Intercollegiate Sports Administration
  • Master of Sports Administration
  • Master of Sports Administration - Coaching Theories and Strategies
  • Master of Sports Administration - Sports Administration
Florida Atlantic University SACS COC $18,446 100% (4 reviews)
37 Programs, 1 Master's in Sports Management (view all)
  • Master of Business Administration in Sport Management
Florida International University SACS COC $24,202 88% (8 reviews)
117 Programs, 2 Master's in Sports Management (view all)
  • Combined Bachelor's/Master's of Science in Recreation and Sport Management: Recreational Therapy
Full Sail University ACCSC $17,699 43% (86 reviews)
36 Programs, 1 Master's in Sports Management (view all)
  • Master of Science in Entertainment Business: Sports Management Track
Gardner Webb University SACS COC $9,050 100% (1 review)
44 Programs, 1 Master's in Sports Management (view all)
  • Master of Business Administration - Sport Management
Georgetown University MSCHE $48,331 100% (1 review)
26 Programs, 1 Master's in Sports Management (view all)
  • Master of Professional Studies in Sports Industry Management
Georgia Southern University SACS COC $28,610 Add Review
55 Programs, 1 Master's in Sports Management (view all)
  • Master of Science in Sports Management
Georgia State University SACS COC $24,646 0% (1 review)
33 Programs, 1 Master's in Sports Management (view all)
  • Master of Science in Sports Administration
Gonzaga University NWCCU $16,845 100% (4 reviews)
26 Programs, 1 Master's in Sports Management (view all)
  • MA in Sport and Athletic Administration
Grace College and Theological Seminary HLC $7,888 Add Review
16 Programs, 1 Master's in Sports Management (view all)
  • Master of Science in Athletic Administration
Grand Canyon University HLC $10,555 53% (407 reviews)
220 Programs, 1 Master's in Sports Management (view all)
  • MBA - Sports Business
Hampton University SACS COC $11,350 Add Review
30 Programs, 4 Master's in Sports Management (view all)
  • Master of Science in Sport Administration
  • Master of Science in Sport Administration - Intercollegiate Sports
  • Master of Science in Sport Administration - International Sports
  • Master of Science in Sport Administration - Sports Business Leadership
Indiana State University HLC $14,474 88% (8 reviews)
83 Programs, 1 Master's in Sports Management (view all)
  • Master of Science (M.S.) in Recreation and Sport Management
Jacksonville State University SACS COC $19,086 100% (1 review)
50 Programs, 1 Master's in Sports Management (view all)
  • Master of Science in Sport Management
Jacksonville University SACS COC $13,860 88% (8 reviews)
23 Programs, 1 Master's in Sports Management (view all)
  • MS in Sport Management
Johnson & Wales University-Online NECHE $13,008 Add Review
55 Programs, 2 Master's in Sports Management (view all)
  • MBA - Sport Leadership
  • MS - Sport Leadership
Liberty University SACS COC $8,475 60% (240 reviews)
537 Programs, 11 Master's in Sports Management (view all)
  • MA: Sports Chaplaincy
  • MS: Marketing - Sports Marketing & Media
  • MS: Sport Management (Non-Thesis)
  • MS: Sport Management: Coaching & Athletic Administration (Non-Thesis)
Lynn University SACS COC $13,420 100% (1 review)
31 Programs, 1 Master's in Sports Management (view all)
  • Master of Business Administration - Sports Management
Michigan State University HLC $34,260 100% (3 reviews)
110 Programs, 1 Master's in Sports Management (view all)
  • Master of Science in Sport Coaching & Leadership
Midwestern State University SACS COC $7,162 75% (4 reviews)
35 Programs, 1 Master's in Sports Management (view all)
  • Master of Education in Sport Administration
Minot State University HLC $8,549 Add Review
33 Programs, 1 Master's in Sports Management (view all)
  • Master of Science in Sports Management
Mississippi College SACS COC $11,222 Add Review
46 Programs, 4 Master's in Sports Management (view all)
  • Master of Science in Athletic Administration
  • Master of Science in Athletic Administration - Intercollegiate
  • Master of Science in Athletic Administration - Interscholastic
  • Master of Science in Communication - Professional Communication in Sports
Missouri Baptist University HLC $9,405 Add Review
23 Programs, 2 Master's in Sports Management (view all)
  • Master of Science in Fitness Management
  • Master of Science in Sport Management
Morehead State University SACS COC $10,422 Add Review
51 Programs, 1 Master's in Sports Management (view all)
  • Master of Arts in Sport Management
New England College NECHE $13,080 38% (8 reviews)
85 Programs, 1 Master's in Sports Management (view all)
  • MBA - Sports and Recreation Management
North Carolina State University SACS COC $26,502 67% (3 reviews)
91 Programs, 1 Master's in Sports Management (view all)
  • Master of Parks, Recreation, Tourism and Sport Management
Northcentral University WASC WSCUC $17,526 49% (209 reviews)
272 Programs, 3 Master's in Sports Management (view all)
  • Master of Education - Athletic Coaching
  • Master of Education - Sports Management
  • Master of Education in Sports and Athletic Management
Northeastern University NECHE $23,688 100% (9 reviews)
244 Programs, 5 Master's in Sports Management (view all)
  • Master of Science in Leadership - Sport and Social Change
  • Master of Science in Nonprofit Management - Sports and Social Change
  • Master of Sports Leadership
  • Master of Sports Leadership - Collegiate Athletics Administration
Northwestern University HLC $52,679 0% (2 reviews)
53 Programs, 2 Master's in Sports Management (view all)
  • Master of Arts in Sports Administration
  • Master of Arts in Sports Administration - Sports Analytics
Nova Southeastern University SACS COC $20,419 71% (7 reviews)
228 Programs, 1 Master's in Sports Management (view all)
  • Master of Business Administration in Sport Revenue Generation
Ohio Christian University HLC $11,000 50% (18 reviews)
73 Programs, 1 Master's in Sports Management (view all)
  • MA in Ministry - Fitness Evangelistic Discipleship
Ohio University-Main Campus HLC $17,707 67% (3 reviews)
55 Programs, 4 Master's in Sports Management (view all)
  • Master of Athletic Administration
  • Master of Coaching Education
  • Master of Science in Recreation and Sport Sciences - Soccer Coaching
  • Professional Master of Sports Administration
Old Dominion University SACS COC $29,976 80% (10 reviews)
123 Programs, 1 Master's in Sports Management (view all)
  • Master of Science in Sport Management
Saint Leo University Online SACS COC $9,990 68% (83 reviews)
133 Programs, 1 Master's in Sports Management (view all)
  • M.B.A. - Sport Business
Salem University HLC $15,200 100% (1 review)
50 Programs, 1 Master's in Sports Management (view all)
  • MBA - Sports & Recreation Management
Shorter University SACS COC $12,200 Add Review
17 Programs, 1 Master's in Sports Management (view all)
  • MBA in Sports Management
Southeast Missouri State University HLC $12,906 100% (1 review)
58 Programs, 1 Master's in Sports Management (view all)
  • Master of Business Administration - Sport Management
Southeastern Oklahoma State University HLC $11,178 Add Review
34 Programs, 4 Master's in Sports Management (view all)
  • MS Sports Administration - Educational Leadership
  • MS Sports Administration - General
  • MS Sports Administration - Business
  • MS Sports Administration - Native American Leadership
Southeastern University SACS COC $12,960 100% (1 review)
38 Programs, 1 Master's in Sports Management (view all)
  • Master of Business Administration - Sport Management
Southern Arkansas University HLC $8,558 100% (2 reviews)
30 Programs, 1 Master's in Sports Management (view all)
  • M.S. in Kinesiology - Coaching
Southern New Hampshire University Online NECHE --- 62% (301 reviews)
286 Programs, 7 Master's in Sports Management (view all)
  • International MBA - Athletic Administration
  • International MBA - Sport Management
  • MBA in Athletic Administration
  • MBA in Sport Management
Southwestern Oklahoma State University HLC $13,212 Add Review
13 Programs, 1 Master's in Sports Management (view all)
  • Master of Education in Sports Management
Tennessee Tech University SACS COC $25,497 Add Review
45 Programs, 1 Master's in Sports Management (view all)
  • Master of Arts in Exercise Science, Physical Education and Wellness - Sports Management
Texas A & M University-Commerce SACS COC $13,664 86% (7 reviews)
54 Programs, 3 Master's in Sports Management (view all)
  • Master of Science in Health, Kinesiology, and Sport Studies
  • Master of Science in Health, Kinesiology, and Sports Studies - Health Promotion
  • Master of Science in Health, Kinesiology, and Sports Studies - Physical Education Pedagogy
Texas A&M University-College Station SACS COC $19,585 67% (3 reviews)
129 Programs, 1 Master's in Sports Management (view all)
  • Master of Science in Sport Management
Texas Woman's University SACS COC $14,542 100% (2 reviews)
31 Programs, 2 Master's in Sports Management (view all)
  • Master of Science in Kinesiology - Coaching
  • Master of Science in Kinesiology - Sport Management
Trident University International WASC WSCUC $6,120 74% (66 reviews)
89 Programs, 1 Master's in Sports Management (view all)
  • Education - Sports Performance and Leadership (MAED)
Troy University SACS COC $15,868 55% (11 reviews)
101 Programs, 2 Master's in Sports Management (view all)
  • Master of Science in Sports and Fitness Management - Sport Management (Non-Thesis)
  • Master of Science in Sports and Fitness Management - Sport Management (Thesis)
Union College - KY SACS COC $9,650 100% (1 review)
18 Programs, 1 Master's in Sports Management (view all)
  • Master of Science in Athletic Administration
University College WASC WSCUC $11,996 Add Review
83 Programs, 2 Master's in Sports Management (view all)
  • MA in Leadership - Sport Management and Integrated Leadership
  • MBA - Sport Management
University of Alabama SACS COC $28,100 67% (3 reviews)
56 Programs, 1 Master's in Sports Management (view all)
  • MA in Human Performance - Sport Management Teacher Certification
University of Central Missouri HLC $14,923 100% (2 reviews)
58 Programs, 2 Master's in Sports Management (view all)
  • Master of Business Administration - Sports Business
  • Master of Science in Kinesiology - Sport Management
University of Cincinnati HLC $26,210 83% (6 reviews)
136 Programs, 1 Master's in Sports Management (view all)
  • Master of Science in Sport Administration
University of Florida SACS COC $30,130 60% (5 reviews)
245 Programs, 1 Master's in Sports Management (view all)
  • MS in Sport Management
University of Florida - Community Sciences SACS COC $30,130 Add Review
9 Programs, 1 Master's in Sports Management (view all)
  • Master of Science in Sport Management
University of Louisiana-Monroe SACS COC $21,084 100% (2 reviews)
55 Programs, 1 Master's in Sports Management (view all)
  • Master of Science in Exercise Science - Sport Management
University of Louisville SACS COC $25,682 Add Review
62 Programs, 1 Master's in Sports Management (view all)
  • Master of Science in Sport Administration
University of Mary HLC $15,225 100% (3 reviews)
71 Programs, 1 Master's in Sports Management (view all)
  • MEd - Physical Education and Athletic Administration
University of Massachusetts - Amherst NECHE $29,991 67% (3 reviews)
69 Programs, 1 Master's in Sports Management (view all)
  • M.B.A. in Sport Management
University of Memphis SACS COC $19,481 50% (2 reviews)
89 Programs, 1 Master's in Sports Management (view all)
  • Master of Science in Sport Commerce
University of North Florida SACS COC $22,977 Add Review
21 Programs, 1 Master's in Sports Management (view all)
  • Master of Education in Educational Leadership - Athletic Administration
University of Northern Colorado HLC $21,402 Add Review
67 Programs, 2 Master's in Sports Management (view all)
  • Master of Arts in Sports Coaching
  • Master of Science in Sport and Exercise Science - Sport Administration
University of South Alabama SACS COC $15,156 67% (3 reviews)
103 Programs, 2 Master's in Sports Management (view all)
  • Master of Science in Sport Management (Non-Thesis Option)
  • Master of Science in Sport Management (Thesis Option)
University of South Dakota HLC $15,786 33% (3 reviews)
60 Programs, 1 Master's in Sports Management (view all)
  • Master of Arts in Kinesiology and Sport Management
University of Southern Indiana HLC $17,917 Add Review
44 Programs, 1 Master's in Sports Management (view all)
  • Master of Science in Sport Management
University of Southern Mississippi SACS COC $10,218 0% (1 review)
57 Programs, 3 Master's in Sports Management (view all)
  • Master of Business Administration - Sport Event Security Management
  • Master of Science in Sport Management
  • MS in Sport Coaching Education
University of the Southwest HLC $14,376 40% (5 reviews)
44 Programs, 1 Master's in Sports Management (view all)
  • MBA - Sports Management and Recreation
University of Toledo HLC $25,321 Add Review
61 Programs, 1 Master's in Sports Management (view all)
  • MA in Recreation and Leisure Administration
Upper Iowa University HLC $18,324 52% (25 reviews)
83 Programs, 4 Master's in Sports Management (view all)
  • Master of Sports Administration
  • Master of Sports Administration - Coaching and Leadership Education
  • Master of Sports Administration - Sport Management
  • Master of Sports Administration with Graduate Certificate in Leadership
Waldorf University HLC $6,570 100% (13 reviews)
103 Programs, 1 Master's in Sports Management (view all)
  • Master of Arts Organizational Leadership/Sport Management
Wayne State University HLC $35,045 50% (4 reviews)
38 Programs, 2 Master's in Sports Management (view all)
  • Master of Arts in Sports Administration
  • Master of Business Administration (M.B.A.) - Sport and Entertainment Management
Western Carolina University SACS COC $17,768 100% (2 reviews)
32 Programs, 1 Master's in Sports Management (view all)
  • MS in Sport Management
Western Kentucky University SACS COC $16,260 0% (1 review)
141 Programs, 5 Master's in Sports Management (view all)
  • Master of Science in Recreation and Sport Administration - Facility and Event Management
  • Master of Science in Recreation and Sport Administration - Intercollegiate Athletic Administration
  • Master of Science in Recreation and Sport Administration - Interscholastic Athletic Administration & Coaching
  • Master of Science in Recreation and Sport Administration - Sports Media and Branding
Western Michigan University HLC $29,823 Add Review
34 Programs, 1 Master's in Sports Management (view all)
  • Master of Arts in Coaching Sport Performance
Western New England University NECHE $24,720 Add Review
25 Programs, 2 Master's in Sports Management (view all)
  • Master of Science in Sport Leadership and Coaching
  • Master of Science in Sport Leadership and Coaching - Athletic Administration
William Woods University HLC $8,500 Add Review
13 Programs, 1 Master's in Sports Management (view all)
  • MEd in Athletics / Activities Administration
Winthrop University SACS COC $29,010 Add Review
8 Programs, 1 Master's in Sports Management (view all)
  • Master of Business Administration - Sports Marketing & Revenue Generation

Online Sports Management Degree Overview & Career Information

Online sports management degrees are offered at the certificate, associate, bachelor's, master's, and doctoral degree levels. Students enrolled in an associate or bachelor's sports management program will take a certain number of general education courses, as well as accounting, statistics, and general marketing.

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Online Associate Degrees in Sports Management

An associate degree in sports management can help you become an effective leader who is influential in promoting the well-being of others. This program is offered at many community colleges, as well as distance learning schools. Students are expected to commit to 18 months to 2 years of full-time study and fulfill 60 to 64 credit hours. Those with a high school diploma or equivalent are typically eligible for enrollment, although many schools prefer applicants with high standardized test scores and grade point averages.

Students in sports management associate degree programs learn leadership skills, problem-solving methods, and essential business knowledge in sports-related fields. They explore a wealth of subjects, such as advertising, public relations, computer technology, product promotion, and business law. Additional core topics include psychology, sociology, physical education leadership, accounting, marketing, introduction to sports management, microeconomics, and macroeconomics. Some schools include an internship requirement to give students hands-on experience.

Graduates of associate degree programs in this field usually enter the workforce as facilities managers, purchasing agents, community recreation leaders, account sales representatives, advertisers, and public relations specialists.

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Online Bachelor's Degrees in Sports Management

Sports management bachelor's degree programs equip students with business skills and sports management strategies for working in the sports industry. Areas of emphasis during training include budgeting, controlling, directing, evaluating, organizing, and planning of sport or physical activity. Admission requirements usually include a high school diploma or GED, along with acceptable college entrance exam scores. Students are required to earn 120 to 130 credits, which takes approximately four years.

Programs generally comprise of general education courses, core courses, and electives. Core coursework covers areas such as economics, facility and event management, finance, leadership in sports, legal and ethical issues, marketing principles, media and sport, sociology of sport, sport and exercise science, sport governance, sport information management, sport psychology, and strategic sport management. Electives may include athletic coaching, broadcasting, business administration, and facility and event management. Bachelor's programs usually require students to complete an internship in order to gain firsthand experience of the field.

Career opportunities for program graduates include broadcasting and media relations, collegiate athletics, retail sales, sport facility and event management, sports marketing and sales, and sport tourism. Students are prepared for careers in various sports-related settings such as college and university athletic departments, community recreation agencies, country clubs, golf courses, health and fitness centers, media houses, resorts, sport broadcasting venues, sport marketing agencies, and theme parks.

Job titles for professionals with a bachelor's degree include athletic coach, director of athletics, director of stadium operations, fitness club manager, media relations specialist, sports agent, sportscaster, sports event coordinator, sports information director, sports league director, and sports sales representative.

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Online Master's in Sports Management

The average applicant to a sports management master's degree program has a bachelor's degree (often in business, sports medicine, communications, or a related field), and a strong background in athletics. Applicants will often be asked to submit a resume detailing their experience in the sports management field or a personal statement explaining why they are drawn to the field. To learn more about online master's programs in sports management, see our master's overview which includes a list of the best programs.

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Online Doctoral Degrees in Sports Management

Doctoral programs in sports management allow students to build a solid knowledge base in sport theory and management practices. Programs also allow students to build competencies in statistics and research methods. Prerequisites may include management theory and marketing principles, which students are expected to have taken at the graduate level. Doctoral students are required to earn 65 to 75 credits, which takes approximately three years.

Sports management doctoral programs comprise of a high level of theory and research. The coursework allows students to develop a comprehensive understanding of the historical aspects of sport and exercise. Students also engage in analyses of the physiological and psychological aspects of sport. Areas covered by core coursework include ethics in sports, facility management, human resources in sport, legal issues, marketing research, organizational behavior in sport, public relations and sales, special event management, sport and globalization, sport consumer behavior, sport development, sport economics, sport finance, sport marketing, and sport policy.

Doctorate programs offer students various cognate areas for career specialization. This may include consumer behavior, educational administration, management, marketing, and public policy. Doctoral programs usually require students to take a comprehensive exam after the completion of coursework. Passing the exam qualifies students to work on a dissertation, which is based on independent research. Students are also required to engage in a public defense of the dissertation.

Doctorates in sports management prepare students for careers in various areas of sports such as consulting, management, marketing, and research. Graduates can also pursue careers in education, physical fitness, and wellness. Work settings for doctoral graduates include colleges, research institutions, sports agencies, sports facilities, and universities.

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Online Certificates in Sports Management

The certificate in sports management is a graduate-level program covering the economic, management, and business aspects of organized and commercial sports. These programs are typically offered through business schools and university extension programs and consist of 6 to 10 courses. Most programs require an accredited undergraduate degree. Some programs cover a broad variety of topics related to sports management, while others specialize in a particular sports area, such as sports in higher education or recreation management.

The curriculum in the sports management certificate helps students understand the roles and requirements of leadership positions in the sports and recreation industry. The particular aspects of sports management discussed will vary by program. One common required course, the principles of sports governance, looks at the management systems used within different types of sport. A course in intercollegiate athletics discusses legal issues of sports equity and management issues in collegiate athletics. Other common courses include sports law, sports marketing, and fiscal management. Most programs include a set core of classes and allow students to choose electives to tailor the certificate for their professional interests.

The sports management certificate is great preparation for business roles in sport. Graduates may go on to become marketing or public relations specialists in sport and recreation settings; other options include program director positions in high school sports departments or local government parks and recreation offices.

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Accreditation

Accreditation is an official designation given to either a school or a specific program within a school after it has been evaluated and reviewed by an independent accrediting agency. It may be granted either in the form of institutional accreditation, where an entire school and all of its programs are considered to be accredited, or in the form of programmatic accreditation, where one specific discipline or program receives accreditation.

At this time, the US Department of Education (USDE) and the Council for Higher Education Accreditation (CHEA) do not officially recognize any agencies that provide programmatic accreditation to any sports management degree programs. Instead, students are advised to choose a sports management degree program that is offered by a school that has received institutional accreditation. You can verify a school's accreditation by checking one of the databases offered by either USDE or CHEA.

While attending an accredited school isn't mandatory, doing so will enable you to transfer credits to other accredited schools, utilize any federal financial aid that might be available to you, and have the best possible chances of having a potential employer recognize your academic qualifications.

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Common Courses in Sports Management

Through the study of sports management, students learn the intricacies, psychology, and business dynamics of sports. Sports management is about analyzing the business aspects of sports and the ways to make it enjoyable, profitable, and beneficial to its stakeholders. Becoming acquainted with all those involved in the sporting business, and then bringing them together to work as one cohesive unit, will be the at the core of a sports manager's goals. Courses that will be essential for sports management students include the following:

Business Courses

  • Accounting: Here one will learn the nuances of accounting as they relate to the sports management professional, such as ticket sales and facility expenses.
  • Economics: Sports economics will focus on the bigger picture and how one theorizes the business aspect of sports management.
  • Marketing: This course will educate on how to promote your product in sports management, whether that is yourself as a sports agent, your team or athlete, or your program.
  • Sports Finance: This course will teach one how to fund certain sporting projects.

Interdisciplinary Courses

  • Communications: As sports management involves talking to and working with people in a variety of positions and with a variety of backgrounds, a foundation in communications will prove helpful.
  • Computer Applications: As we are in the age of information technology, one will be required to be well-versed in computer applications, regardless of the discipline.
  • Psychology: This is a general course that will help a sports management professional consider different psychological perspectives when analyzing sports-related matters.
  • Sports Law: There are laws and codes of ethics specific to athletics.

Sport-Focused Courses

  • Inscholastic, Intercollegiate, and Professional Sports: This is a more detailed course for those looking into a specific field within sports.
  • Sports in Culture: This course pertains to the history of sports and its impact on society; there are both social and psychological elements to this course.
  • Sports Ethics: Here one will also deal with psychology and philosophy in sports; this may vary depending on which region one is looking to study and work in.
  • Sports Information: This is a general course on the basics of sports and how it works, which is essential to any sports management professional.
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Career Opportunities for Sports Management Graduates

There are myriad jobs in the sports management field; directing and management positions are two of the most prevalent. Sports agenting is perhaps the most popular subprofession in the sports management field, but there are plenty of other jobs to choose from.

Director Positions

  • Athletic Director: This position calls for a general understanding of athletics and logistics. Depending on the program one is working with, different levels of familiarity with college, high school, and other programs will be required.
  • Compliance Director: This director will ensure that their program or organization is up to standards on working conditions, safety, business practices, etc.
  • Corporate Sales Director: This position requires a higher degree of knowledge in the business field and familiarity with corporations, especially those that deal with sporting aspects.
  • Director of Ticketing and Finance: This is strictly the business side of sports, like dealing with ticket sales and accounting for them.
  • Intramural Director of Campus Recreation: This job will require one to work at a university with students playing intramural sports. Management will be key to this job, as there are thousands of students that play intramural sports every term.
  • Marketing and Promotion Director: A synthesis of business savvy and communications skills are vital to this position, which involves bringing good publicity to your athlete, team, or organization.
  • Program Directors in Community Sport Programs: A nuanced knowledge of youth sporting dynamics, propensity for community advocacy, and a passion for public service will be important in this position.

Management Positions

  • Event Management: You will coordinate various sporting and promotional events.
  • Athletic Business Manager: This is essentially a business management position; it deals with athletics in general, from high school boosters to the economics of college sports.
  • Fitness Manager: This deals with aspects of managing recreation centers and other fitness venues.
  • Promotions Management: A professional in this position will be in charge of coordinating the promotional campaign of a sporting program.

Sports Agent

Sports agenting is a field that stands out in sports management, both because of how well many sports agents are known in professional sports and how competitive the field is. Sports agent are responsible for building their reputation through honest yet persuasive business practices and a good work ethic. Being in constant contact with sporting organizations, corporations, and other institutions is a given in this position. Expect to work many hours, but receive generous compensation.

Other Positions

  • Academic service representative for student athletics
  • Athletic director
  • Facilities coordinator
  • Talent scout
  • PR and community relations specialist
  • Publicist
  • Salary cap analyst
  • Sporting goods sales representative
  • Sports marketer

References

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