2019 Best Online Marketing Degrees
Online marketing degrees are available at the associate, bachelor's, master's, doctoral, and certificate levels. Marketing professionals ensure that their organization's message speaks to the right people, with the goal of increasing and maintaining market share. Our list of the best schools offering online marketing degrees, which are ranked based on tuition costs and alumni salries provided by PayScale, may be helpful to prospective students.
In addition to institutional accreditation, students should select marketing degree programs that have programmatic accreditation from the Association to Advance Collegiate Schools of Business (AACSB). Learn more about pursuing an online marketing degree with detailed information about accreditation and career options in the field.
Comprehensive List of Accredited Online Schools - Marketing Degrees (3)
2019 Best Online Colleges Offering Bachelor's in Marketing Degrees
With low tuition rates and high average alumni salaries, the following 23 schools offer the best online marketing degrees. The #1-ranked school is New England College, with a reported average alumni salary of $160,700. This college offers three online bachelor's in marketing degrees for only $12,150 per year. At #6, Georgia Southwestern State University has the least expensive tuition on the list, charging only $5,970 per year for its Bachelor of Business Administration in Marketing.
|Rank||School||Annual Tuition||Median Salary|
- Annual Tuition: $12,150
- Median Salary: $160,700
At New England College in Henniker, New Hampshire, students can earn a fully online Bachelor of Arts in Business Administration with a concentration in Marketing, Digital Marketing or Management. NEC's online undergraduate program features classes in sales management, marketing research, and advertising and promotion. To complete the program, students must earn 120 credit hours, with 44 in their major and 12 in their concentration. Certified by the New England Commission of Higher Education, NEC's undergraduate program will provide students with the opportunity to enter the workforce as a marketing manager or art director.
- Annual Tuition: $11,970
- Median Salary: $107,100
Undergraduate marketing majors at Park University in Parkville, Missouri, can complete their business studies entirely online. The school's Bachelor of Science in Marketing consists of 60 credit hours and requires that students maintain a 2.0 GPA. Students have the option to follow a track in digital marketing or professional sales. This degree will prepare students for careers such as a marketing manager, a business intelligence analyst, or an account manager in marketing research or digital marketing.
- Annual Tuition: $40,208
- Median Salary: $109,400
Assumption College in Worcester, Massachusetts, offers its undergraduates a Bachelor's in Business Administration with a concentration in either digital marketing or marketing. This program requires students to take 40 classes for a total of 120 credits. A minimum of 15 classes and 45 credits must be completed at Assumption College to earn a bachelor's degree. Students will take 10 liberal arts courses, 11 business core courses, 11 elective courses, and seven marketing courses.
- Annual Tuition: $16,900
- Median Salary: $106,100
Undergraduates seeking an online marketing degree from Lindenwood University in Saint Charles, Missouri, have multiple credit options depending on the track they choose. The Bachelor of Arts in Marketing requires 75 to 77 credit hours, while a Bachelor of Science in Marketing requires 82 to 84 credit hours. They also offer a BA or BS in Business Administration with an emphasis in marketing, which students earn by taking 12 of their 21 elective credits from marketing classes. Online classes are taught by business professionals who all hold doctoral degrees in their fields of expertise. Those who earn a marketing degree at Lindenwood University will be prepared to start a business career with a company or as entrepreneurs.
- Annual Tuition: $12,600
- Median Salary: $103,900
Minnesota's Concordia University, Saint Paul offers a Bachelor of Arts in Marketing that can be completed online. Each course in the undergraduate program lasts seven weeks, and students must obtain a total of 40 credit hours in core marketing classes to graduate. Some of the required courses include Principles of Ethical Management, Applied Accounting and Finance, and Business Strategy Planning. The rest of the required 120 credits can be taken in electives and other general education courses. This bachelor’s degree teaches students to become effective marketing managers and improves their career options.
- Annual Tuition: $5,970
- Median Salary: $101,400
Undergraduates earning a Bachelor of Business Administration in Marketing at Georgia Southwestern State University in Americus, Georgia, have the option to take all of their classes online through the eMajor program. To qualify for this online undergraduate program, students must already have an associate degree in business from another school in the University System of Georgia. Upon graduation, students will be qualified to obtain jobs in marketing management, public relations, retail merchandising, and much more.
- Annual Tuition: $10,633
- Median Salary: $95,400
As one of 13 arts and science colleges of the State University of New York, SUNY Empire State College offers an online bachelor’s degree in management and economics with a concentration in marketing that is available as either a BA, BS or BPS. To graduate with this bachelor’s degree, students will need to earn a total of 124 credits, including a mix of liberal arts study and advanced-level credits. Some of the marketing classes students must take include Principles of Marketing, Marketing Research, and International Marketing. Classes start in the fall, spring, and summer. Students can apply to the undergraduate program three times a year.
- Annual Tuition: $15,750
- Median Salary: $95,700
The University of Massachusetts Amherst lets its undergraduate marketing students complete a Bachelor’s in Business Administration with a concentration in marketing entirely online. Managed by the Isenberg School of Management, this bachelor’s degree requires 12 general education courses, 12 business core courses, four marketing courses, two business electives, and 21 non-business courses. UMass Amherst typically admits students with a 3.0 GPA or higher but takes varying educational backgrounds into consideration. Students can transfer up to 27 credits from another university, with a maximum of 75 transfer credits.
- Annual Tuition: $13,230
- Median Salary: $94,500
The University of Alabama at Birmingham offers students an online Bachelor of Science in Marketing. This undergraduate program is managed by the Collat School of Business, which is accredited by the Association to Advance Collegiate Schools of Business (AACSB). The bachelor’s degree in marketing includes all-online studies, a 24/7 help desk to assist with technical issues, and an award-winning faculty that assists with networking opportunities. Because this undergraduate degree is just 78 credit hours, many students can earn it in as little as 13 semesters.
- Annual Tuition: $11,329
- Median Salary: $90,043
As a part of Washington State University’s Global Campus offerings, the online Bachelor’s in Marketing provides students with a strong foundation in business fundamentals. This program is a part of the Carson College of Business, which is accredited by the Association to Advance Collegiate Schools of Business (AACSB). Students are required to take 15 credits of business core classes and 15 credits of marketing courses along with the university's common requirements. Additionally, students will need to become certified in business administration by taking 60 credits before they can advance to the required upper-division classes. They also offer a BS in Economics - Commodity Marketing which allows graduates to go on to earn an MBA, go to law school, or gain employment in areas such as data analysis and government.
- Annual Tuition: $14,265
- Median Salary: $89,314
The online Bachelor’s in Business Administration at Oregon State University allows students interested in marketing to choose either a BA or a BS in one of two concentrations: digital marketing or marketing. This undergraduate program is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and is taught by professors with years of experience in the industry. Classes are taught through the Oregon State Ecampus system, which also offers marketing students library services, success counseling, and online tutoring. Students need to complete 180 quarter credits, including 60 upper-division credits, to graduate. The digital marketing concentration requires 24 credits of study, while the marketing concentration requires 23 credits.
- Annual Tuition: $8,993
- Median Salary: $88,500
Students interested in an online Bachelor of Business Administration in Marketing can obtain this degree from the R. Kirk Landon Undergraduate School of Business at Florida International University in Miami, Florida. This undergraduate program provides students with the knowledge they need to work in a number of marketing fields, including retailing, logistics, social media, and public relations. To earn this bachelor’s degree, students must complete a total of 120 credits, including 60 hours of lower-division courses and 60 hours of upper-division courses.
- Annual Tuition: $13,770
- Median Salary: $88,300
Earning an online Bachelor of Business Administration in Marketing from the Eugene W. Stetson School of Business and Economics at Mercer University in Macon, Georgia, will prepare students for careers in market research, sales, social media, and management. This bachelor’s degree requires 36 hours of general education classes, 36 hours of business core curriculum, 21 hours of marketing classes, and numerous electives to reach at least 120 total credit hours. Students in this undergraduate program will enjoy classes such as Marketing Research, Marketing Management, and Consumer Behavior.
- Annual Tuition: $17,913
- Median Salary: $88,800
After students have earned an online Bachelor of Science in Marketing from Northwest Missouri State University in Maryville, Missouri, they will have the tools they need to understand customer needs. This bachelor’s degree is an interdisciplinary program that requires 57 hours of core business classes, nine hours of advisor-approved marketing concentration classes, and numerous other classes for a total of 124 credits. Some sample classes include Accounting, Promotion, Consumer Behavior, and Business Law.
- Annual Tuition: $11,864
- Median Salary: $87,136
The Bachelor of Science in Marketing from the University of Minnesota Digital Campus is offered fully online to provide students with the convenience to learn anywhere, anytime. Students enrolled in this undergraduate program must take a total of 120 credit hours, with 62 of these coming from classes in the major. Some example classes for marketing majors include Consumer Behavior, Internet Marketing, and Business Writing. Students who graduate with this bachelor’s degree will be qualified to work as a market research analyst, sales representative, event planner, and more.
- Annual Tuition: $14,640
- Median Salary: $86,000
Students who seek the Bachelor’s in Marketing from DeSales University in Center Valley, Pennsylvania, can take all of their classes online. To earn this undergraduate degree, students must take at least 40 courses for a total of 120 credits. DeSales University accepts up to 75 transfer credits and also offers some credit for real-world experience. There are 16 required marketing courses and 15 required core classes. The rest of the required credits can be comprised of electives.
- Annual Tuition: $12,245
- Median Salary: $85,400
The Bachelor of Business Administration degree from Wayland Baptist University in Plainview, Texas, gives students the chance to better understand the business world and improve their career outlook. This fully-online bachelor’s degree offers a specialization in marketing and management. All classes at Wayland Baptist University are taught through a Christian worldview. This undergraduate program has four, 11-week terms every year. Online undergraduate tuition is $395 per semester hour or $250 per semester hour for active duty military.
- Annual Tuition: $16,650
- Median Salary: $85,600
California-based National University provides online students with the chance to earn a Bachelor of Arts in Integrated Marketing Communications or a Bachelor of Arts in Management with a concentration in Marketing, without ever leaving their homes. These unique undergraduate programs offer intensive, four-week classes to help students finish their education faster. Students must complete at least 180 quarter units during their studies, 45 of which must be earned at National University. Of these credits, 76.5 must be upper-division classes and 70.5 must be general-education classes. Upon graduation, students will be prepared for careers in public relations, fundraising, sales, and more.
- Annual Tuition: $19,800
- Median Salary: $85,800
Located in Lisle, Illinois, Benedictine University offers undergraduate students an online bachelor’s degree in management with a concentration in marketing. In this program, students learn promotional strategies, consumer behavior, internet marketing, and international marketing. In most cases, students can complete this undergraduate degree in just two years. While 120 credits are required to graduate, students can transfer up to 90 credits to help them graduate faster. In addition, students can gain up to 18 credits for professional experience. They also offer an online bachelor’s degree in organizational leadership with a concentration in marketing. It is also 120 credits, with 42 general education credits, 36 elective credits and 42 program specific credits.
- Annual Tuition: $12,600
- Median Salary: $84,800
Tennessee's University of Memphis offers a bachelor’s degree in marketing management that can be completed entirely online. This undergraduate program is part of the Fogelman College of Business and Economics and is accredited by the Association to Advance Collegiate Schools of Business (AACSB). Courses are designed to broaden the business expertise that students need to succeed, including marketing strategy, consumer behavior, marketing research, and more. All students must earn at least 120 credits to graduate. Some of these credits may be transferred into the program.
- Annual Tuition: $12,320
- Median Salary: $84,700
The online Bachelor of Science in Marketing at Oral Roberts University in Tulsa, Oklahoma, is a new program that offers undergraduate students the tools they need to enter the fast-paced world of business. Students are required to take 128 credit hours, including 57 in general education courses, 30 in marketing courses, 36 in cognate courses, and five in electives. Classes include Principles of Marketing, Marketing Research, and International Marketing. Upon graduation, students will be prepared to enter careers in public relations, sales, advertising, and more.
- Annual Tuition: $22,044
- Median Salary: $84,800
New Mexico State University currently offers an online Bachelor of Business Administration in Marketing for undergraduate students. All required classes can be taken online to provide students with the utmost convenience. In addition to a number of lower-division courses, students must take 10 upper-division courses in business, including two elective classes. They will also need to take two required classes in marketing research and strategy and policy.
- Annual Tuition: $13,800
- Median Salary: $82,900
An online Bachelor of Business Administration in Marketing from McKendree University will open doors to a wide variety of career opportunities, including marketing research, new product planning, personal selling, and more. The undergraduate degree requires students to take 120 credit hours, with at least 40 hours at the 300 or 400 level. While transfer credits are accepted, at least 30 credits must be taken at McKendree. All marketing classes are taught through the Blackboard management system, and classes last for a period of eight weeks.
Online Marketing Degree Overview & Career Information
Marketing certificate programs are designed for students who only want to study marketing-specific material, either because they already have an undergraduate degree or they want to gain skills in a very specific field. Associate degrees are broader in that they include general education courses in addition to marketing courses. The first half of a four-year bachelor's degree program mimics that of an associate degree program, while the second half requires students to take more advanced and in-depth marketing courses and electives.
Master's degrees are designed for those who wish to pursue supervisory, leadership, and management career opportunities. Courses may include brand management, marketing research, professional development, sales management, and product development. A thesis is typically required to graduate from a master's degree program.
Marketing doctorates require a significant amount of field research and require students to complete a doctoral thesis that results in a published dissertation. Students may also be required to teach introductory marketing courses and take field exams as part of their training.
Associate degrees in marketing prepare students to identify potential customers for a product or service and market effectively to this customer base. These programs last two years and consist of approximately 60 credit hours. High school graduates and those with a valid GED may seek admission.
Students in the marketing associate program study the psychology of consumers, how to communicate with customers and colleagues effectively, and specific sales techniques. Some programs particularly emphasize concepts in e-commerce, promotion, and research. Additional required courses include statistics, organizational behavior, financial accounting, micro- and macroeconomics, consumer behavior, and services marketing.
Depending on the degree, marketing students may be required to complete an internship as a prerequisite for graduation. This hands-on experience places students in a business in their local area, where they can practice examining local markets and creating messages for consumers.
Graduates of associate programs can seek entry-level positions in market research, product management, and Internet marketing. Associate graduates are more likely to land administrative support roles at larger businesses, as many marketing roles require a bachelor's degree. Other possible career opportunities exist in retail settings, such as sales and customer service positions. As with most business positions, previous professional experience can help candidates land a job.
Bachelor's degrees in marketing are usually business programs with a specialization in marketing topics. Students learn how to perform marketing research and predict consumer behavior for particular products. These programs take four years to complete and require about 120 credit hours of coursework. Prospective marketing bachelor's students will need to assemble the general admissions packet for a four-year college or university, which usually includes a high school diploma or GED certificate, standardized test scores, and letters of recommendation.
The curriculum in the marketing program is comprised of a general business core along with a set of marketing classes. Courses in accounting, finance, management, information systems, and economics provide students with the ability to understand marketing topics as they affect an entire business enterprise. Marketing specialization classes discuss advertising, marketing behavior, marketing research, global marketing, and e-marketing, among other topics. Students learn how to pinpoint a target market, identify the market's interests and wants, and develop a marketing or advertising campaign. Some bachelor's programs require an internship in a marketing department or firm prior to graduation.
The marketing bachelor's can be a great springboard for a variety of careers in marketing. Marketing management, sales management, and marketing research analysis are possible career opportunities.
The master's degree in marketing provides advanced education in marketing research and management. Master's-level coursework will address the concepts used to target customers and develop effective advertising campaigns. These programs typically take one to two years to complete and are offered through the business school of colleges and universities. Students complete 12 to 15 classes in a variety of theoretical and applied marketing topics. Applicants typically need a bachelor's degree with a high GPA, as well as GMAT or GRE scores. Professional business experience may be required in some programs.
The curriculum in the marketing master's degree program can take an integrated approach or focus in a particular marketing area. Integrated programs look at a wide variety of marketing topics, such as marketing decisions, strategy, statistics and analysis, digital marketing, and brand management. Other master's degree programs focus on a particular area of marketing, such as marketing research or public relations. Some programs include a general curriculum with optional focuses in areas such as marketing analytics.
The marketing graduate program is excellent preparation for competitive marketing or sales management positions. A master's degree can help candidates stand out in the tough job competition that comes with these sought-after positions. Career opportunities may include advanced positions in Internet and digital marketing, advertising sales, product promotion, and public relations management.
The marketing MBA combines courses in general management topics with in-depth study of the many aspects of product development, promotion, and sales. The degree consists of 2 to 3 years of coursework and 15 to 25 courses. Admission requires an accredited bachelor's degree. In some cases, applicants may need professional experience as well.
The marketing MBA core curriculum covers an interdisciplinary set of business topics. Classes in finance, accounting, and economics teach students the skills for developing a budget, navigating the market system, and growing capital. Other commonly required classes include management ethics, information systems, decision making, leadership skills, and organizational behavior.
The marketing specialization requires three to eight classes in areas such as public relations, advertising, market research, product development, branding, and international marketing. Some MBA programs require a capstone experience, where students develop a large project such as a mock advertising campaign or media strategy.
The MBA in marketing can help professionals land sought-after advertising, business, and promotions management positions. Marketing professionals with a firm understanding of digital marketing and online promotion are likely to have better opportunities.
A doctorate in marketing takes between four and five years to complete. The typical applicant to a doctorate program in marketing already has a bachelor's degree in business or in marketing, a master's degree or an MBA, and a strong resume with experience in several areas of the field.
Doctoral programs in marketing vary by institution, but some courses show up on almost every curriculum. For instance, most students pursuing a PhD in this field will study statistics in detail, learning appropriate research methods, data interpretation, and application of results. Most programs also devote time to studying international marketing, Internet marketing, and general digital marketing. Every doctorate program will ask students to apply what they have learned in an independent research and writing project known as a dissertation, which can take a year or more to complete.
Very few marketing professionals who are active in the field today have doctoral degrees. There is limited room for corporate advancement once one has become the director of marketing for a major company, and a doctorate in marketing is unlikely to help anyone who already has an MBA or marketing experience. The majority of people who earn doctorates in marketing choose to work as professors, consultants, or researchers.
Professors help train the next generation of marketing professionals while participating in research projects. Consultants work for various marketing departments, training current employees or working on company projects. Researchers typically work for universities or independent marketing research agencies, conducting and analyzing studies to ensure that businesses are employing the most effective possible marketing campaigns.
The marketing certificate can be a great way to engage in marketing fundamentals, such as market research and analytics. Enrolling in a certificate program can also be a great way to update your knowledge of current marketing trends, such as social media marketing. These programs take less than one year to complete, and typically require four to eight courses.
Marketing certificates are more commonly offered at the graduate level, with a bachelor's degree as a prerequisite. Some colleges and universities also offer undergraduate certificates that can be completed as part of a bachelor's degree or as a stand-alone program. Students who are considering pursuing a marketing master's degree at a later time should consider pursuing an accredited certificate program with for-credit courses that can be applied to the higher degree.
The coursework in the marketing certificate revolves around marketing principles, market research skills, marketing communication, and strategic marketing. For example, the foundational marketing practices course discusses marketing from the perspectives of the product manufacturer and consumer, along with issues such as pricing and distribution. Students also learn about consumer behavior and how to assess research findings about product appeal and target markets.
Marketing certificates can be useful for individuals at a variety of different places in their marketing careers. A broad certificate can be great for those with a more general bachelor's degree who want to prepare for marketing research or management positions. More focused certificates, such as social media or strategic marketing programs, can be useful for current marketing professionals looking to stay up-to-date on the latest developments in the field. Marketing certificates can also be useful for advertising and sales specialists or managers.
When researching prospective schools, it's important to find out whether the institution has been accredited by a legitimate accrediting agency, especially for online schools. Accreditation helps ensure that you will receive a quality education that will adequately prepare you for a marketing career. Colleges and universities that choose to participate in the accreditation process are carefully reviewed by independent agencies that have been approved by the US Department of Education or the Council for Higher Education Accreditation.
Accreditation is important because it proves to students, other schools, and prospective employers that an institution and its programs meet acceptable standards with regard to the curricula, administration, student services, and other aspects. Most employers and schools only accept credits and degrees from accredited colleges and universities, and federal aid is only granted to students who enroll at an accredited school. Schools and programs that do not have accreditation may not meet the necessary standards of proper education, so it's recommended that students select a marketing program at an accredited online school.
The Internet is constantly changing the way that businesses market themselves and their products. Mastering search engine optimization (SEO), social media, and web analytics is essential to successful marketing campaigns today. A degree program in Internet marketing will prepare students to help businesses design and implement strategies to reach customers and measure the effectiveness of online campaigns.
Internet marketing degrees are available online at the associate, bachelor's, master's, and certificate level. Associate degree programs in Internet marketing focus on the skills and knowledge needed for entry-level work in the field, such as web design, search engine optimization (SEO), advertising basics, and social media marketing. Bachelor's degree programs provide students with a strong general education foundation as well as a more in-depth understanding of the principles and technologies behind Internet marketing. Graduates of associate and bachelor's programs may enter the field as SEO copywriters, web designers, and social media marketers.
Some colleges and universities offer a two-year MBA degree with a specialization in Internet marketing. These programs are ideal for professionals looking to learn new skills and move into management and consulting positions. In addition to learning about the fundamentals of business, MBA students also study Internet marketing technologies and how they may be used to gather data, analyze it, and use it to design effective campaigns. Internet marketing certificate programs are beneficial for professionals and small business owners who want to learn how to use the Internet to promote their business. Some programs may only last a weekend, while others may take nine months or more.
Online marketing degrees have the benefit of being specialized, while still allowing graduates to choose from several different career paths. Students learn business skills and effective communication, which are useful in a variety of career areas, as well as marketing research and marketing strategies.
Depending on your own interests and career goals, a marketing program can take you into a number of career areas. A bachelor's degree is the usual requirement for entry-level positions, while a master's or MBA can open up management or advanced positions. Here are some of the most popular marketing career opportunities available today:
Copywriters combine grammar, composition, and marketing strategies to craft messages that help sell products. A bachelor's degree in marketing, English, or communications is a good way to prepare for a career as a copywriter. Copywriters may work as freelance writers or as employees of advertising and public relations firms. They craft advertising slogans, press releases, and other content relating to a product or service.
Copywriters often work under tight deadlines, and they must be able to face rejection or critiques of their ideas on a regular basis. Writers that work as self-employed consultants have to handle the stress that comes with looking for new projects on a regular basis.
Public Relations Expert
The goal of a public relations specialist is to control the image of a particular brand or company. PR specialists make announcements about product changes, field questions from journalists, and mitigate the effects of negative information about the brand. Public relations workers also promote positive aspects of their company or client's brand through various media outlets.
Public relations specialists need strong interpersonal, writing, and communication skills to produce effective public messages about a client or employer. Long hours, high-stress situations, and tight deadlines account for the $54,000 median pay range PR experts earn per year. (BLS)
Research analysts are interested in every aspect of what makes a product sell, including packaging, ad campaigns, and store placement. Analysts conduct local and national research to determine what sells a product. They work within companies or as consultants to determine who will purchase a product and why.
Analysts possess strong analytical and math skills, and they have an eye for interpreting data. A four-year marketing degree is the most common route for entering this field. Most analysts work as part of a larger marketing firm and come from either a business or math background. With an estimated growth of 32 percent over the next several years and an average salary of around $60,000, the market research analyst field can be an enticing opportunity for marketing grads. (BLS)
Social Media Expert
In the past decade, Facebook, Twitter, and other social media outlets have grown to be some of the most popular modes of communication. Social media experts use these outlets to promote a company's name and brand. Social media consultants develop ad campaigns, create e-mail blasts, write blogs, and apply SEO practices to generate web traffic for their organization.
Marketing students with a strong set of writing skills and an understanding of the technical and social aspects of these medial outlets may find a good fit as a social media specialist. Social media practices that work today may change tomorrow, and these experts have to constantly adapt to this changing landscape.
- Advertising, Promotions, and Marketing Managers. Occupational Outlook Handbook. Bureau of Labor Statistics of the US Department of Labor. Accessed September 7, 2014. http://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm.
- Market Research Analysts. Occupational Outlook Handbook. Bureau of Labor Statistics of the US Department of Labor. Accessed September 7, 2014. http://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm.
- Public Relations Specialists. Occupational Outlook Handbook. Bureau of Labor Statistics of the US Department of Labor. Accessed September 7, 2014.http://www.bls.gov/ooh/media-and-communication/public-relations-specialists.htm.