More Information About MBA in Marketing

What should I know when considering a degree in MBA in Marketing ?

Pursuing a master's degree in marketing is a desirable choice for business students interested in consumer behavior, market trends, and marketing strategy. With a foundation in business administration and additional marketing courses these students are equipped with the knowledge to process research data. They can then use this information to effectively market their company's goods and services for increased sales and profit. An MBA in marketing can lead to a variety of satisfying career choices after graduation.

Within the specialization of marketing the student will find more precise focuses such as promotions, advertising, research, and sales. Students can then choose their specifications based on their interests and abilities within the field of business marketing and administration. Online MBA programs offer flexibility to students and traditional campuses offer face-to-face class options. These choices allow students to custom tailor their education to fit their goals and needs. The academically-driven student with interest and aptitude in business and marketing will find success both in school and career.

Educational Requirements

An MBA in marketing begins with a solid education in business administration. Lower-level courses will include:

• Financial accounting
• Marketing concepts
• Economic analysis
• Ethics
• Business Law
• Business and Society

These courses and others will prepare the learner for higher-level coursework in marketing and give the marketing student a wide range of business knowledge and experience. Once these classes are successfully completed the student begins a focused pattern of training and education.

Choosing which marketing specialty to venture into is the first key decision. As this time approaches most students are able to choose their electives with confidence because of their initial coursework and knowledge of individual interests.

• Marketing management details how to motivate, coordinate, and compensate a sales team
• Advertising management involves researching strategies, budgeting for marketing, and coordinating public relations and advertising
• International marketing looks at the impact of cultural differences on marketing and sales efforts
• Interactive marketing teaches students how to market on the internet and apply the use of software programs to marketing strategies.

After choosing a specialized elective students are ready to complete their MBA in marketing. Knowing what motivates consumers and how to use research to inform marketing strategies is detailed for all students toward the end of the coursework. Marketing administrators need to be able to think and act quickly and to this end students are taught a variety of decision-making skills to meet the ongoing demands to think fast and act now for increased company achievement.

Marketing is a fast-paced, intense career as are the marketing courses leading to the MBA in marketing. Students with the drive and mind for business will thrive in this career and all that it has to offer.

Article References

Harvard Business School
http://www.hbs.edu/mba/

Notre Dame: Mendoza College of Business
http://www.nd.edu/~mba/academics/

What are the leading schools offering programs in MBA in Marketing ?

• University of Phoenix - Business Established in 1976, the University of Phoenix is the largest private university in the U.S. to offer degrees in business -- offering Bachelors, Masters, and Doctorate degrees in accounting, administration, finance, marketing, global management, technology management, e-business, and information systems. Most students are able to successfully take classes while they work in part-time or full-time jobs. In post graduate surveys, an astounding 95% of all University of Phoenix students express that their education has had a very positive impact on their career. ( More Info )
• Grand Canyon University Online Founded in 1949 as a private, non-denominational Christian university, Grand Canyon University emphasizes individual attention and staff support. Students learn professional essentials for success in Education careers—all with the convenience of flexible online classes. ( More Info )
• Walden University Walden University, accredited by the Higher Learning Commission, offers Ph.D., master's and bachelor's degrees in management and doctoral and master's degrees in psychology, education and health and human services to meet the specific needs of adult learners. Walden University has over 30 years of experience delivering programs from a distance while maintaining its student-centered focus on quality and integrity. ( More Info )
• Jones International University Founded in 1993, Jones-International University is the first regionally accredited online university providing quality education for busy adults. JIU offers customized degree programs for a Bachelor Degree in Business or an MBA, Masters in Education, and Masters in Business Communication. ( More Info )
• Ashford University (Graduate) Founded in 1918, Ashford University (Graduate) specializes in Teacher Education and Organizational Leadership. Students choose from Master degrees in business, psychology, criminal justice, and teaching. The accelerated classes will offer you a swift path to program completion for a degree in MBA or Master of Arts in Teaching/Master of Arts in Teaching and Learning with Technology. ( More Info )
• Boston University - Graduate Programs Boston University was founded in 1839 and is now the fourth largest independent university in the United States. It is a hub of academic and scientific activity. With more than 3,400 faculty members and more than 30,000 students, it is one of the nation's leading research-based universities. ( More Info )
• Florida Tech University Online Florida Tech University Online offers students a state-of-the-art learning system that allows students to work their studies into their busy work and family lives. Associate's, bachelor, and master's degrees can be earned online in a wide range of fields including Business Administration, Criminal Justice and Computer Information Systems. ( More Info )
• American InterContinental University Founded in 1970, American InterContinental University (AIU) offers curricula that provide students with career preparation in business, design and media arts, engineering, education, and information technology. AIU is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools to award Associate, Bachelor's and Master's degrees. ( More Info )
• Full Sail University Founded in 1979, Full Sail University is located in Orlando, though many of its programs are also offered online. Full Sail offers a wide range of programs including Education Media Design & Technology, Entertainment Business and Graphic Design. All of its programs focus on music, film, video games, design, entertainment and animation. Associate's, Bachelor's and Master's degrees are all offered. ( More Info )
• Kaplan University - Business Programs Kaplan University Online offers Bachelor's, Associate's, and Master's Degree programs in Business Administration and Management. This degree program focuses on better, more efficient management practices in following emphasis areas: E-Business, Health Care Management, or Sales and Marketing. In addition, they offer certificate programs in Accounting & Finance, as well as Healthcare Management. ( More Info )
• Northeastern University Established in 1922, Northeastern University offers Master of Science and MBA degree programs with 7 specializations that have launched and accelerated successful business careers for our graduates ever since. Northeastern University's College of Business Administration is AACSB-accredited, the highest accreditation for any business school. ( More Info )
• Northcentral University Northcentral University is an accredited online university that offers students graduate degrees in programs including business and technology management, education and psychology. ( More Info )
• Colorado Technical University - Online Grad Colorado Technical University's online degree programs provide distance online education with MBA and Master's in Management and doctorate degrees with specialized emphasis. Programs can be taken at a flexible pace as either accelerated (2 courses per session) or decelerated (1 course per session). ( More Info )
• Indiana Wesleyan University Online Indiana Wesleyan University Online is a Christian university that offers many online programs which lead to associate, bachelors, and masters degrees. Indiana Wesleyan University is proud of its Christ-centered academic community and the school commits itself to helping students succeed in both their academic and personal lives. ( More Info )