More Information About Marketing

What should I know when considering a degree in Marketing ?

• The marketing field offers a diverse opportunity for creative talent.
• Marketing is a competitive field, so experience is key to getting a foot in the door.
• For those with a proven track record of success, there are golden opportunities for career advancement.

What is the field of marketing?

Have you ever judged a book by it's cover? Marketing firms are hoping everyone, at one time or another, will say "yes" to this question because marketing professionals are in the game of image-making. The objective of any marketing firm or company is to create an image that will leave an impression memorable enough to sell a product or service. Marketing is a process of, first, assessing what people want, and then, second, creating the most profitable way to meet those needs. From product packaging and advertising, to product evolution and creation, the field of marketing is in the thick of it all.

What career opportunities are available in the field of marketing?

Getting into the field of marketing can be very competitive and the key to getting a step ahead is experience. While many schools offer marketing programs, there is nothing that looks better on a resume than a successful internship at a prestigious marketing firm or company. Most internships require people to either be enrolled in school or graduated from school. College graduates with related experience, a high level of creativity, and strong communication skills have the best job opportunities in this field. In particular, employers seek those who have the computer skills to conduct advertising, marketing, promotions, public relations, and sales activities on the Internet. Marketing is not an inclusive profession; there are a number of specialized talents involved in this field, including advertising experts, image consultants, promotions managers, sales specialists, and artistic talent. This is a field that offers a canvas for many different types of talent.

What degrees are needed to get into the field of marketing?

There are formal marketing programs offered through many colleges and universities, but the field of marketing allows for a lot of flexibility when it comes to what kind of degree can open doors into a job. Degrees offered are usually at the bachelor's level, all of which take about four years to complete. Employers, however, do not limit their hiring criteria to a degree in marketing alone. In fact, most marketing employers prefer experience over a specific degree and they tend to hire those with any type of liberal arts degree education. A master's level degree in business helps in marketing as well.

Are there online programs available?

Online programs offer all levels of preparation for marketing professionals. A basic associate degree in marketing, a bachelor's degree, and a master's in business administration are all online options that can be done in the convenience of your own home. Many schools offer specialized training in one field of business, such as management studies, marketing, or professional studies. Check with career counselors at your school of choice to find out the specifics of the programs offered.

How much money does someone working in the field of marketing make?

With the wide variety of jobs within the marketing profession, it is difficult to estimate an average salary within the field. Many entry level positions average around $34,000 dollars a year. Marketing managers can make up to $200,000 dollars a year. Experience and a proven track record of success is the key to advancing in this field and making more money. Health and retirement benefits vary by workplace.

What are the leading schools offering programs in Marketing ?

• University of Phoenix - Business Established in 1976, the University of Phoenix is the largest private university in the U.S. to offer degrees in business -- offering Bachelors, Masters, and Doctorate degrees in accounting, administration, finance, marketing, global management, technology management, e-business, and information systems. Most students are able to successfully take classes while they work in part-time or full-time jobs. In post graduate surveys, an astounding 95% of all University of Phoenix students express that their education has had a very positive impact on their career. ( More Info )
• Grand Canyon University Online Founded in 1949 as a private, non-denominational Christian university, Grand Canyon University emphasizes individual attention and staff support. Students learn professional essentials for success in Education careers—all with the convenience of flexible online classes. ( More Info )
• Walden University Walden University, accredited by the Higher Learning Commission, offers Ph.D., master's and bachelor's degrees in management and doctoral and master's degrees in psychology, education and health and human services to meet the specific needs of adult learners. Walden University has over 30 years of experience delivering programs from a distance while maintaining its student-centered focus on quality and integrity. ( More Info )
• Jones International University Founded in 1993, Jones-International University is the first regionally accredited online university providing quality education for busy adults. JIU offers customized degree programs for a Bachelor Degree in Business or an MBA, Masters in Education, and Masters in Business Communication. ( More Info )
• Capella University (Graduate) Capella University offers online graduate degree learning in Education, Human Services, Psychology, Business, and Technology. Students earn master and doctorate degrees while preparing for professional entry-level and advanced career opportunities - all without entering a classroom. ( More Info )
• Ashford University (Graduate) Founded in 1918, Ashford University (Graduate) specializes in Teacher Education and Organizational Leadership. Students choose from Master degrees in business, psychology, criminal justice, and teaching. The accelerated classes will offer you a swift path to program completion for a degree in MBA or Master of Arts in Teaching/Master of Arts in Teaching and Learning with Technology. ( More Info )
• Boston University - Graduate Programs Boston University was founded in 1839 and is now the fourth largest independent university in the United States. It is a hub of academic and scientific activity. With more than 3,400 faculty members and more than 30,000 students, it is one of the nation's leading research-based universities. ( More Info )
• Florida Tech University Online Florida Tech University Online offers students a state-of-the-art learning system that allows students to work their studies into their busy work and family lives. Associate's, bachelor, and master's degrees can be earned online in a wide range of fields including Business Administration, Criminal Justice and Computer Information Systems. ( More Info )
• University of Notre Dame University of Notre Dame offers online career training in Executive Certificate in Negotiation, Negotiation Essentials, Advanced Negotiations, and Strategies for Conflict Management. Students receive the same caliber of education as they would on campus at the University of Notre Dame, but from the comfort of home. ( More Info )
• Norwich University Norwich University, established in 1819, offers an advanced education environment that is rich in history. Norwich University offers following online graduate programs - MBA, Business Continuity Management, Diplomacy, Civil Engineering, Military History, Nursing, Information Assurance, Organizational Leadership, Public Administration and Justice Administration (Criminal Justice). ( More Info )
• American InterContinental University Founded in 1970, American InterContinental University (AIU) offers curricula that provide students with career preparation in business, design and media arts, engineering, education, and information technology. AIU is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools to award Associate, Bachelor's and Master's degrees. ( More Info )
• Full Sail University Founded in 1979, Full Sail University is located in Orlando, though many of its programs are also offered online. Full Sail offers a wide range of programs including Education Media Design & Technology, Entertainment Business and Graphic Design. All of its programs focus on music, film, video games, design, entertainment and animation. Associate's, Bachelor's and Master's degrees are all offered. ( More Info )
• Independence University Independence University offers distance learning healthcare degree programs to accommodate busy working adults. They offer comprehensive online associate, bachelor's and master's degree programs in Respiratory Therapy, Healthcare, Nursing, Gerontology, Public Health, and Healthcare Management. ( More Info )
• Kaplan University - Business Programs Kaplan University Online offers Bachelor's, Associate's, and Master's Degree programs in Business Administration and Management. This degree program focuses on better, more efficient management practices in following emphasis areas: E-Business, Health Care Management, or Sales and Marketing. In addition, they offer certificate programs in Accounting & Finance, as well as Healthcare Management. ( More Info )