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Online Retail Management Degrees

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A career in retail management is a very fast-paced, hands-on profession that can be a part of many different industries, such as clothing and accessories, cars, and athletic equipment. Recently, this industry has become highly competitive, making it pertinent for individuals to receive an education in the retail management field. In addition to education, it is also essential that individuals have experience. Retail management is a profession in which experience helping customers and addressing real-life issues that arise when working with the public is as important, if not more important, than a formal degree program.

It is the job of retail managers to oversee everything going on within the store that they are managing pertaining to the sales associates, finances, budget, displays, cashiers, and merchandise. They must assign daily tasks to representatives to ensure that everyone is working with a purpose and working together. Responsibilities of the retail manager are also dependent on the size of the retail establishment. If it is a large establishment, they may have quite a few retail managers, and duties will be delegated between them, or each might be in charge of a particular department in the store. If it is a small establishment, then there may only be a couple of retail managers that share all duties.

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  • Associate
  • Bachelor's
  • Certification
Accredited Schools Offering Online Retail Management Degrees

What are some of the specializations within this degree program?

  • Shoes: These individuals specialize in selling shoes to customers and have a vast amount of knowledge of the shoe industry.
  • Clothing: These individuals specialize in selling clothing to individuals and be knowledgeable of clothing fabrics, styles, fit, and sizes.
  • Sports Equipment: These individuals specialize in selling sports equipment to customers and know a lot about sports equipment and sports for all ages.

What degree levels are available?

  • Associate Degree: 2 years
  • Bachelor's Degree: 4 years

What are the educational and certification requirements?

Much of the education that individuals need to obtain in order to excel as a retail manager comes from the hands-on experience that they learn as a basic sales associate and then move up through the corporate ladder. Because there has been a great deal of competition in this field, many stores are requiring their managers to have a strong educational background in retail management. Many schools are starting programs with associate degrees in retail management that will take about two years to complete, while others are offering bachelor's degrees in retail management that will take about four years to complete. Either way, individuals must complete some type of hands-on training that enhances the skills that they learn during their coursework in the classroom. 

There are no necessary certifications retail managers need to find a job. However, graduates can earn voluntary credentials from professional groups such as the National Retail Foundation, which offers the National Professional Certification in Retail Management credential. Most voluntary professional credentials require students to have a certain level of educational experience and a passing score on an exam.

What kinds of classes will I be expected to take?

The degree in retail management is a specialized business degree that teaches students the skills to be leaders in retail business operations. The major curriculum in these programs is made up of courses in accounting, administration, personal relations, marketing, merchandising, and other topics in retail-specific business areas. Most degree programs allow students to specialize their skills in one area of retail, such as human resources, fashion marketing, merchandising, or store operations. Along with the major courses, students are required to complete a number of general education courses in subjects like the humanities, math, English, and social science.

Many retail management courses are general business classes that are pertinent to all types of business administration. For example, classes in financial accounting teach students how to keep track of sales and budget purchasing for the store. Courses in management principles and logistics teach techniques for overseeing personnel, planning store growth, and getting merchandise from the wholesaler to the store.

Other courses are more specialized to the needs of the retail manager. Most retail management degrees contain several courses in marketing, such as marketing principles and target marketing, since stores need to understand their customers desires in order to maximize sales. In classes in interpersonal communication, students learn how to effectively talk with customers and store salespeople.

Is on-site training required if I pursue this degree online?

Generally, yes. Most retail management stores require students to complete practicums and internships in order to get plenty of retail experience before graduation. In practicums, students work in a simulated retail environment to put the theories they learned in their courses into action. Internships and work co-ops take this one step further and put students in an actual work environment, where they can further hone their skills. Besides being a degree requirement, such experiences are also very helpful in finding a retail management job after graduation.

What are some other degrees that are related to this program?

Many other degrees cover similar business skills. A degree in business administration has many overlapping course requirements and provides graduates with a general business background. Students more interested in going directly into marketing or advertising could seek out bachelor's programs in marketing. Degree programs in human resources management also include a core business curriculum, but they have a focus on labor and intra-office relations. Four-year programs in fashion marketing are also closely related to retail management degrees, although they focus more on purchasing and marketing, rather than general supervisory skills.

Individuals with more of a science and engineering bent could seek out a program in management science and engineering; students in these program learn how to use math to optimize business operations.

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