| Available Degree Levels: | Associate, Bachelor's, Master's, Doctorate |
| Common Specializations: | Internet Marketing, International Marketing, E-Branding Management |
| On-site Training Requirements: | Typically, no, but real world experience in jobs and internships is highly valued. |
| Related Degrees: | Advertising, Public Relations, International Business, Entrepreneurship |
Online Marketing Degrees
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- Associate
- Bachelor's
- Master's
- Doctorate
- Certification
Marketing Quick Reference Guide
- Internet Marketing: With the rise of the Internet, it is no surprise that many colleges and universities are offering specializations in Internet marketing. This is a way for marketers to use the Internet to reach their target audience.
- International Marketing: Marketers can specialize in international markets, which is especially valuable with business-to-business marketing. Professionals in this area often travel to various countries, but much of their work can be completed online with clients in other countries.
- E-Branding Management: Much of branding today can be accomplished via the Internet through blogging as well as social media. This type of marketing is still in its infancy in many regards because as technologies advance, so do the ways in which marketers can e-brand a particular product.
- Associate Degree: 2 years to complete
- Bachelor's Degree: 4 years to complete
- Master's Degree: 2 years to complete
- Doctorate Degree: 5 to 7 years to complete
Marketing is a very popular field of study, and because of this, students can find degrees at the associate level through the doctoral level. The more education one has, the more doors it opens so that graduates can gain the needed experience to remain competitive in the field. There are times when experience may triumph over education. For instance, if a person has a bachelor's degree in marketing and has 10 successful years in the field, they are likely to be chosen for a position over someone with master's degree and very little field experience.
The associate degree is the introduction into the exciting world of marketing and is a wonderful way for students to get their feet wet without investing too much time, since the degree can be completed in two years. This degree will typically cover one year of general educational requirements such a math, science, and history. The second year is the major courses that will all consist of marketing.
For students who know they want a career in marketing, the bachelor's degree would be the degree in which to enroll; it is typically the minimum degree required to get a foot into the door of the world of marketing. This degree program delves into the various marketing techniques and methodologies that marketers use to get a product in front of the consumer.
Students who have studied marketing for some time often pursue graduate degrees, including the master's and doctoral. Both can lead the student into marketing management positions. The master's degree often requires a thesis and can be completed in two years, while the PhD requires a dissertation, which is often the longest part of the degree. On average, students finish the PhD in five to seven years. Both the master's and PhD degrees offer advanced studies in the field of marketing, such as independent research projects and formulating an entire marketing campaign.
There is no certification required for marketing students upon graduation from a degree program. What employers look for is education and experience; therefore, it is critical for marketers to have a solid portfolio when they are searching for employment.
Earnings vary greatly in marketing; a person with more education and experience will no doubt make a higher salary than one with little experience and education. For those who graduated in 2009 with a bachelor's in marketing, the average income was $43,325 annually. Those with an associate degree and little experience can expect to make about half as much unless they have a great deal of experience.
Those with master's degrees and doctorate degrees typically work as marketing managers, and the annual average salary was $97,260 in 2008. In addition, marketing managers who worked in different fields also made different average incomes. Marketing managers involved in computer systems earned an average of $127,870, while those involved with insurance companies earned $103,210 annually in 2008. (BLS)
The job outlook for marketers is expected to see about a 13 percent increase in employment through the year 2018, which is about average. Because the growth rate is not expected to be extremely high, competition will be greater in the marketing field than many other areas. Therefore, education and experience will be the main factors that students will need to ensure they remain competitive.
Marketing managers, who typically hold graduate degrees, will see a 12 percent increase in open positions through 2018. This means that these professionals will not only need an advanced degree, but experience as a marketer and manager, as well, in order to secure the best positions. (BLS)
Advertising is everywhere, and with the rise of the Internet, many advertisers do most of their adverting online because it is more cost effective than advertising in print or on television. Advertising is on the products that people use on a daily basis; these colorful designs are the way that advertisers get the most bang for their buck. Advertisers must make the most out of the dollars they spend; therefore, they use a lot of color and memorable designs so that if customers remember nothing else, they will at least recognize the colors or logos. (BLS)
Film and TV often deals with a variety of feature films and commercials. Those involved in film and TV are creative individuals who take ideas and visions and transform them into images using software, recordings, and graphics to deliver the final product. Therefore, since these professionals work with a variety of technologies, they need to have both a creative edge and understand advanced technologies. The industry is highly competitive, and experience in addition to formal education is what employers look for in new hires. (BLS)
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See All AnswersAsk An Expert: Real Questions, Expert Answers
There is not a one year degree offered in marketing. An associates degree is a two year program and is a great introduction to the study of marketing.
Someone who works in international business works for a company with offices all over the world. They are often fluent in one or more foreign languages and oversees the goings on of a business.
Information systems is the bridging together of business and computer science, making a new scientific area of study.
There are four basic types of marketing degrees: Associate, Bachelor, Master's and Doctorate. All of them are popular choices.
In general, supply management is the act of identifying, acquiring and managing the products needed to run a business.
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