Google Launches Public Beta of Wikipedia Pseudo-Competitor Knol
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Knol screenshot, courtesy of Wikipedia
Google’s recently-acquired reference site, Knol, entered into public beta on 23 July. The site is similar to Wikipedia in that it relies entirely on user-submitted content, but the similarities end there. Instead of encouraging collaboration between users, Knol emphasizes individual authorship, and encourages users to verify that their username is their legal name via credit card or phone. As such, each entry is controlled by a single person, although other users may suggest edits. Knol aims to incentivize contribution by paying authors a share of the ad revenue generated by their content.








