Advertising Design 4000 art design subject sub_topic Advertising design degrees train students in the use of visual communications so they may develop commercials, brands, and promotions. Coursework includes web design, graphic design and computer animation in order to develop visual communication techniques. Graduates with an Advertising Design degree will have the basic skills to obtain employment with advertising agencies, newspapers or as a freelance designer to name a few. Advertising is a fast paced business, so students need to be dynamic and ambitious. They should also embrace the challenge of using their artistic gifts in a business context. 0 1 1 4100 <p>Entering the advertising design field is an appealing choice. After all, it can pay very well, and workers in this field enjoy the chance to be creative as part of their job description. It is no wonder that advertising degrees are growing in popularity. While the courses that lead to such a degree might vary depending on an individual student's focus, advertising training might include classes in communication, visual arts, market research, economics, consumer psychology, and public affairs. </p> <strong>Career Opportunities</strong> <p>Within the field, individuals can pursue positions in management, which may require courses in areas such as business law, finance, statistics, and business administration in addition to other advertising courses. Other students may wish to focus on public relations, which demands skills in public speaking, journalism, and technical or creative writing. </p> <p>Those who pursue careers in promotions will also need a blend of these skills in order to provide consumers with purchasing incentives via product displays, special events, Internet advertising, or television and radio commercials. </p> <p>For students who are specifically interested in the visual communications aspect of advertising, a graphic design degree is desirable, as is experience with the latest multimedia technology. Although advertising designers need top-notch artistic skills and the ability to use design software, they also need the same understanding of consumer behavior and communication techniques that other areas of advertising demand. </p> <strong>Earning Potential</strong> <p>Depending on a worker's specialty within the advertising field, he or she may earn over $100,000; for instance, the median salary for marketing managers in the computer systems design industry was $119,540 in 2006. For graphic designers in advertising generally, it was $41,600. Salaries in the field vary widely depending on responsibilities, experience, and education. </p> <strong>Where a Degree Will Take You</strong> <p>Generally speaking, a bachelor's or even a master's degree is preferred for entering the advertising field. Entry into this field is highly competitive, so students should try to supplement their education in advertising with related jobs and internships. For design students, building a strong portfolio is critical. Students who are pressed for time or money may find that earning an advertising degree online is a good option. Advertising is an interdisciplinary field, so students should seek a program that offers the breadth of study that many employers are seeking. While a student's primary interest may be in the visual communications aspects of advertising, knowledge of market research or business management can add value. </p> <p>A degree in advertising can lead to a wide variety of jobs: managing a sales team, developing Internet ad campaigns, creating public service announcements for television, or designing a company's entire "look" for a rebranding initiative. Those who are creative and enjoy working with other people will do well in this field. Since advertising is all about sending a message, it is critical for students to develop sensitivity to audience behavior and reactions. </p> <p>According to the U.S. Department of Labor, jobs in advertising are expected to experience average growth-not surprising, since advertisers experience growth in tandem with their clients. However, competition for jobs is fierce; students with advertising degrees will be able to take advantage of their education during the job search. </p> <strong>Article References</strong><br><br> U.S. Bureau of Labor Statistics<br> <em>Advertising, Marketing, and Promotions:</em> <a href="http://www.bls.gov/oco/ocos020.htm" target="_blank">http://www.bls.gov/oco/ocos020.htm</a><br> <em>Graphic Designers:</em> <a href="http://www.bls.gov/oco/ocos090.htm" target="_blank">http://www.bls.gov/oco/ocos090.htm</a><br> <em>Artists and Related Workers: </em><a href="http://www.bls.gov/oco/ocos092.htm" target="_blank">http://www.bls.gov/oco/ocos092.htm</a><br><br> advertising-design Advertising Design Advertising Design 2025, 2080, 4700, 4450, 2080, 4480, 4520, 4600 Advertising Design Schools & Degree Programs in Advertising, Advertising Design 1 0 0